As it is known to all, the market is quieter when the economy goes sour. Although the governments around the world have tried their best to relieve the horrible situation, the market must still provide some solution. And although utility vehicle is relatively better than other industries, it still has improvement space if resort to ad.
No matter what you feel. This is a sensible idea. When crisis come, there are always two reasons for you to focus on the advertisement. First, advertising in this context means that your message is more likely to be heard. There is less “buzz” to contend with. Second, from a more long-term strategic standpoint, it’s easier to hear your customer and recognize the needs that may not have been met within a booming, oversaturated market. Besides, it is a secret keeps by all that utility vehicle industry actually does not have much advanced tech or patent.
Actually, there are many successful examples as regard to this statement. When the U.S. stock market hit 10-year lows in 2003, Apple made the decision to continue to invest in its brand. Regardless the large amount of sneer and misunderstanding it suffers, the sales number is the final award. Apple got the last word.
This is a simple belief, if companies kept on putting their products in front of the customers, they would continue to open their wallets…
Consumers have short memories when it comes to brand loyalty, and savvy competitors know it. That is why clubcar and John deere also need to do several advertisement.
We know that utility vehicle is the cherished of today’s government. Actually, the propagandas for this new model of vehicle are here and there. However, if we want to find some satisfying one, it is hard. As connected to the recent situation, maybe the small and mid-sized manufactures for utility vehicle may allot some budget to the advertising industry as the tech level among this industry do not have a wide range.
Therefore, no matter what your message is, if you are able to make it meaningful to your customers and keep it alive during a “quiet” market, the impact will be considerable.
As one man who has indulged himself in economy for over 10 years and entered the utility vehicle industry for nearly 2 years, my words is somehow trustable. If you happen to be a man belongs to utility vehicle industry, then maybe you need to think my words twice.
Recent Comments