Electric vehicle is not far away from
Chinese people. In fact, the golf-like electric
vehicle is nearly 10 year old in
As a marketing man, I think the main problems are as follows.
First of all, region factor seriously restrict the expanding of electric vehicle. Concerning to my understanding, the electric vehicle market is not that mature, therefore, the quality of the car can not have a guarantee. Therefore, most of the resorts prefer to choice a near dealer, thus somehow can ensure the after sale service.
Secondly, this industry now is full of
instability. Apart from the chassis accessories, the suspension, cover, battery
and some other parts of the electric vehicle
has numerous problems. Thus, standard production somehow seems beyond reach.
Marshell’s way of solve these problem deserve our analysis. As one famous
electric vehicle manufacture in
Thirdly, the vicious competition among the numerous electric vehicle companies is also a big difficult to solve. Price War is everywhere. The outcome is that the quality of electric vehicle is become worse and worse.
Having so many restricting factors, how can this relatively new vehicle develop itself? Firstly, it is suggested carry on product simplification. To cut down the kind of electric vehicle can reduce the store of the parts, thus to improve the efficiency of capital use. Then, to develop professional and independent distribution channel, by this way the industry can regulate the market of electric vehicle. And last but not least, focus on market, especially your own region for this is the basis of your existence. Besides, other marketing tactics like expand propaganda, save cost and cultivate elite are also counts for electric vehicle industry.
And there, as a Chinese who works for electric vehicle industry, I really hope this industry can grow strongly in the near feature.
Source: http://www.marshell.net
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